HEAD OF BUSINESS OPERATIONS
Tom Veit, Head of Business Operations, The Alliance, has made a career of establishing and turning around franchises and leagues across professional and collegiate sports. Veit will drive all business operations associated with the launch and growth of The Alliance.
Veit has occupied senior leadership positions in the Arena Football League (AFL), United Soccer League (USL), Major League Soccer (MLS), World Wrestling Entertainment (WWE), XFL, and Collegiate Athletics.
In 1999, after serving as Director of Marketing & Operations for Arena Football League’s Tampa Bay Storm and creating a sports marketing division for Clear Channel Communications, Veit was recruited as SVP of Sales and Marketing for the Tampa Bay Mutiny of the MLS. In less than two years, he revamped the team’s front office and led the largest single year revenue turnaround in MLS history at that time.
When the XFL was formed in 2000, Veit became the Vice President General Manager of the Orlando Rage. Under his leadership, the Rage became the number one team in revenue and tickets sales and set the record for highest average attendance of any Orlando professional sports team.
When the XFL folded, he returned to his Alma Mater, University of South Florida, as Associate Athletic Director before returning to the MLS as the founding president of the Philadelphia Union in 2008, overseeing every aspect of the team’s launch. In 2011, he joined the WWE as the SVP of Global Live Events.
Most recently, Veit served as Executive Vice President and Chief Revenue Officer within the USL, leading the league to Division II status, granted by the United States Soccer Federation (USSF).
A sought after sports and entertainment business expert, Veit has spoken at the Wharton school of business and served as executive in residence at Temple University’s School of Sport, Tourism, and Hospitality Management.