The Alliance’s official coffee, Bitty & Beau’s, is a lot more than coffee

The Alliance’s official coffee, Bitty & Beau’s, is a lot more than coffee

By AAF.com staff

This is a story about coffee, and football, and love.

It’s a story about a family with big hearts and big dreams.

It’s the story of Bitty & Beau’s Coffee, which has been named the official coffee of The Alliance of American Football.

“We are thrilled to be partnering with The Alliance,” said Amy Wright, founder and CEO of Bitty & Beau’s Coffee. “The technology and innovation that The Alliance brings to the game of football parallels the impact and change that we’re bringing to the world of employment for people with disabilities.”

Led by some of the most respected football minds in the game, The Alliance of American Football is a dynamic professional football league fueled by an unprecedented Alliance between players, fans and the game. Founded by TV and film producer Charlie Ebersol and Hall of Famer Bill Polian, The Alliance’s inaugural season will begin February 9 on CBS, and will feature the San Diego Fleet at the San Antonio Commanders, and the Atlanta Legends at the Orlando Apollos.

The story of Bitty & Beau’s as revealed on their website is nothing short of amazing.

Amy Wright and her husband (aka “Mr. Wright”) were married 25 years ago. They are the proud parents of four children – the two youngest, Bitty & Beau, having Down syndrome – which makes them feel like the luckiest people on the planet.

The Wrights have long been advocates for the value, inclusion and acceptance of people with intellectual and developmental disabilities (IDD). They have dedicated their lives to making the world better for their children and others living with IDD.

The original shop in Wilmington, NC, opened in 2016 and was known as Beau’s Coffee. Beau’s was manned by 19 employees with IDD. Later that year, it was renamed Bitty & Beau’s because Beau’s 12th birthday wish was to have his little sister share the spotlight with him.

Bitty & Beau’s Coffee has created a path for people with IDD to become more valued, accepted and included in every community. B&B’s currently employs 60 people with IDD and has been featured on The Today Show, Rachael Ray, CNN, Harry, Good Morning America, Dr. Oz, HLN, People Magazine and Southern Living Magazine.

In 2017, Amy Wright was named 2017 CNN Hero of the Year.

And now, Bitty & Beau’s is the official coffee of the Alliance of American Football. It’s not just about the coffee. It’s about a whole lot more.