New Professional Football League Names Seven Team Presidents for Atlanta, Birmingham, Orlando, Phoenix, San Antonio, San Diego and Salt Lake City
SAN FRANCISCO, Calif. – August 28, 2018 – The Alliance of American Football has named seven team Presidents who will lead all business operations for The Alliance in their respective cities. The Alliance announced that David Livingston (Atlanta), Tom Ward (Birmingham), Mike Waddell (Orlando), Scott Brubaker (Phoenix), Tyler Howell (Salt Lake City), Vic Gregovits (San Antonio) and Jeff Garner (San Diego) are joining Alliance Memphis team president Kosha Irby, who was announced in May, in the new professional football league.
“As we began our journey to find the right leader for each organization, we had a specific set of criteria that we felt was uniquely specific to each city,” said Tom Veit, head of business operations, The Alliance. “Ultimately we were able to find an incredible group of team presidents that possess the intellect, leadership, and strategic mindset necessary to build our alliance.”
“As we expand our footprint in each of our eight Alliance markets, our team presidents will build thoughtful community partnerships to ensure we are active and engaged members building lasting and meaningful relationships.”
Among the additions announced today are respected executives in a variety of sports and entertainment fields which include:
As an experienced marketer with a career forged building brand programs and platforms connected to sports and entertainment, W. David Livingston joins Alliance Atlanta from Comcast Spectacor’s Spectra Venue Management team where he served as director, national corporate partnerships. Livingston also spent time with the Cleveland Cavaliers and 15 years leading sales and business development for IMG Golf in Cleveland. He began his career in brand management at Procter and Gamble.
A well-rounded and results-driven sports executive with 25 years of experience in marketing, sales, partnership, broadcasting, arena/stadium naming rights and business development, Tom Ward joins Alliance Birmingham after serving as the senior vice president, brand, community, partnership development for the Carolina Hurricanes of the National Hockey League. Ward is a veteran award-winning storyteller who has played an integral role in the launching of multiple professional sports franchises and opening arenas and stadiums.
A veteran professional sports and college athletics administrator, Mike Waddell joins Alliance Orlando after spending the previous two years as vice president of Richmond Raceway. In his role with NASCAR, Waddell’s responsibilities included oversight over all marketing, ticketing, strategic communications, creative, digital strategy, eaSports and fan engagement operations for the raceway, which operates as one of the 12 motorsports facilities of International Speedway Corporation.
A well-respected sports sponsorship sales professional with deep Arizona roots, Scott Brubaker joins Alliance Phoenix from Learfield bringing with him more than 30 years of experience. While with Learfield, Brubaker held a variety of senior roles within the company across multiple properties, the last of which was vice president, national sales located in Chicago and Atlanta.
SALT LAKE CITY:
A veteran sports industry sales professional with over 20 years in leadership experience, Tyler Howell joins Alliance Salt Lake City following an impressive stint with the Portland Trail Blazers. During his time in Portland, Howell had many roles within the Blazers organization, the last 8 years of which he spent as vice president, ticket sales & service.
A proven sales and management sports executive, Vic Gregovits joins Alliance San Antonio after serving as president/consultant of VSG Consulting for the past five years. Over the five-year span since he founded the firm, VSG Consulting has assisted numerous clients that are investing, involved and interact with multiple areas of professional sports.
An experienced sports sales executive, Jeff Garner joins Alliance San Diego from Penn State University where he most recently served as the assistant athletic director, ticketing sales. While in his role at Penn State he oversaw all aspects of ticket operations for each of Penn State’s 31 athletic programs. He worked closely with Penn State in the development, construction and opening of Medlar Field at Lubrano Park.