By Mark Newman
Salt Lake City has always had a bond with horses, both equine and automotive. Now the city has a team with a name that reflects its unique relationship with the history and the future of horsepower.
The Salt Lake Stallions are a new team in The Alliance of American Football and begin play in February 2019 at Rice-Eccles Stadium. The team name became official on Tuesday, and the thinking behind it, naturally, was inspired by local imagery and lore.
The new logo is inspired by the hood ornaments that adorned some of the fastest vehicles that raced across Bonneville. The shimmering silver of the whitecap mountaintops blends with the blue Salt Lake sky for a picturesque color scheme.
Today’s pro football player is a sight to behold in his stature, exuding confidence and earning fans. The Alliance as a whole is determined to do the same as the country’s favorite sport expands its footprint and calendar at the elite professional level.
Head coach Dennis Erickson said recently that “The Alliance is about building a dynamic relationship between players, fans and the game,” and the selection of a team name was one of the first such manifestations. The Alliance invited fans to suggest names on social media in all eight markets. Stallions were the perfect fit.
“Our focus on the football side has always been on building the team on the field,” Stallions General Manager Randy Mueller said. “We have been working very hard to put the best group of players together so Coach Erickson and his staff can bring them together and turn the individuals into a ‘team’. Now that we have our identity with name and logo, we hope to bring this same energy to the rest of the Salt Lake area that we have felt internally since Day 1.”
The Stallions are about being the fastest on the football field and combining that with equally impressive brute force. That is the Stallion, fast and free, breeding confidence and a winning tradition.