The Alliance of American Football’s Memphis Express announced a partnership, naming iHeart’s 101.9 Kiss FM the radio home of Memphis Express football for the 2019 inaugural season. Sports 56 Middays co-host Greg Gaston will serve as the play-by-play “Voice of The Express.”
“We at iHeart Media Memphis are so excited about being part of the Memphis Express with Kiss 101.9,” said Kevin Klein, area president Memphis/Mississippi Region, iHeart Media. “The partnership with the Express and iHeart is a perfect fit for both our brands. We look forward to starting some rivalries with the Birmingham, Atlanta and Orlando markets.”
The partnership with Kiss FM features pregame and postgame shows, a weekly Memphis Express magazine show, the potential to develop more digital inventory including podcasts and social content. iHeart agreed to a sponsorship of the pregame experience on-site at the Liberty Bowl on game days, creating an opportunity to highlight different stations, local and national recording artists.
“Our goal is to create a unique experience for all Memphis Express fans,” said Kosha Irby, team president, Memphis Express. “We feel our partnership with iHeart allows us to build on their broadcast and special event expertise.”
All 10 Memphis Express regular season games and postseason games will air on KWNW-FM 101.9. Each game will be preceded by a 30-minute pregame show and followed by a half-hour postgame show, featuring head coach Mike Singletary and Express players.
“The iHeartMedia team is excited about the addition of professional football in our city and so happy to partner with the Express on making game broadcasts available on 101.9 Kiss FM and iHeartRadio,” said Grant Thompson, area senior vice president of sales.
Greg Gaston – Play-by-play Announcer
The Emmy and Edward R. Murrow Award-Winning Greg Gaston has been entertaining Mid-South sports fans since arriving in Memphis in December of 1995. In addition to his always-entertaining role as co-host of Middays with Greg & Eli, Gaston has been seen on Memphis television screens for more than a decade. He was the sports director and weeknight Sports Anchor for ABC 24/UPN 30 for 12 years before moving on in August of 2007. Gaston worked for three years as a sports reporter/anchor at WHBQ-TV in Memphis from 2008-2010. Gaston also hosted Sports Files on WKNO-TV for four years. Gaston came to Memphis from WMDT-TV in Salisbury, Maryland where he worked from 1985-1995.
Through the years, Gaston has complied an impressive list of honors and awards, including 16 Associated Press awards, as well as individual honors from the Radio/TV News Directors’ Association (RTNDA). In 2010, Gaston won the prestigious Edward R. Murrow Award for Sports Journalism and a Telly Award for his story on former Memphis Tigers star David Vaughn.
Gaston has also called numerous University of Memphis basketball and football games on television since his arrival in Memphis. In addition, Gaston has been behind the microphone for everything from boxing and MMA matches to baseball and tennis. Gaston has called games on ESPN, CSS, Comcast and FSN.