As Head of Football Operations for The Alliance, J.K. McKay administers his legal and football expertise to ensure policies, processes and rules abide by The Alliance’s vision of high quality pro football fueled by an unprecedented, groundbreaking and dynamic relationship between players, fans and the game.

McKay has been around the game of football his whole life. A 1975 graduate of the University of Southern California, McKay played on two national championship football teams (1972, 1974) and in three Rose Bowls (1973, 1974, and 1975). He was inducted into the Rose Bowl Hall of Fame in 1999 and spent three seasons in the NFL (1976-1979) as a receiver with the expansion Tampa Bay Buccaneers.

After retiring from professional football, he became a successful attorney in Tampa and Southern California, specializing in litigating complex business, real estate and environmental matters from 1983-1998. In 1998, he became Executive Director of Football Operations for Majestic Realty Co./New Coliseum Partners, where he spearheaded efforts to bring football back to Los Angeles and remodel the Coliseum.

In 2001, McKay supervised all aspects of football and business operations as Vice President & General Manager of the XFL’s first and only championship team, the Los Angeles Xtreme. McKay continued his legal career after the league folded before returning to his alma mater in 2010.

As a Senior Associate Athletic Director at USC, McKay navigated the school through potentially crippling sanctions. During his tenure, USC Football won two Pac-12 Southern Conference titles and played in four bowl games.

J.K. McKay is the son of former USC Trojan and Tampa Bay Buccaneers coach John McKay and the older brother of former Buccaneers general manager and current Atlanta Falcons president, Rich McKay.